Brad Johnson - Live from Future Proof
This year on Standard Deviations, we are going to try something a little different. We will be running the episodes weekly now, there will be no guests, each episode will disappear a week after it publishes and we are really going to focus on meaning this season. In this episode, Dr. Daniel Crosby looks at the psychology behind the highest growth financial advisors and firms. Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby's first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into Japanese, Chinese, Vietnamese and German. His latest work, The Behavioral Investor, is an in-depth look at how sociology, psychology and neurology all impact investment decision-making. Daniel was named one of the “12 Thinkers to Watch” by Monster.com, a “Financial Blogger You Should Be Reading” by AARP and a member of InvestmentNews prestigious "40 Under 40". When he is not consulting around market psychology, Daniel enjoys independent films, fanatically following St. Louis Cardinals baseball, and spending time with his wife and three children.
Tune in to hear:
What mindset differences does Brad notice between advisors who are barely getting by and the ones who are 2-4xing their business?
Why is focusing on talent acquisition and having a convincing growth story such an important part of growing your business?
What is the baseline mindset that Brad often has to move advisors away from to encourage their growth?
What distinguishes high-growth cultures from mediocre cultures and what are some actionable ways a company can improve their culture?
What’s the psychology behind closing the knowing-doing gap for advisors?
What are two actionable things listeners can begin practicing today to grow themselves or their business?
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